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quinta-feira, 16 de junho de 2011

René Carayol - Authentic Leadership

"Why should anyone be led by you?" René Carayol asked the audience at the London Business Forum (LBF). This is a key question, said Carayol, in a world where leadership and culture separate the winners from the losers.

Carayol has unique insight into what makes a successful leader. He has served on the boards of some of the biggest British and American companies, such as Marks & Spencer, Pepsi and IPC Media. On top of that, he has worked with some of the world's most inspiring leaders, including Bill Clinton.

If there was one thing Carayol wanted his audience to take away with them it was to "manage a little less and lead a little more." Leadership is about much more than strategy, he insisted, leaders define the culture of a company. Now more than ever, it is the right culture that ensures the competitive advantage: "Culture is so much more powerful than strategy." Strategy, Carayol explained, can be copied but culture is unique to an organisation...

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