Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author ofLikeable Social Media.
Brands are beginning to establish best practices for communicating with their customers and prospects on Facebook. But many of those same brands with largeFacebook fan bases have smaller Twitter followings or none at all.
With more than 300 million user accounts, Twitter has become an important network for companies to leverage in their communication plans.
Below are nine brands that have found success on Twitter along with takeaway lessons on what they do right and how you can emulate their success.
JetBlue has no fewer than 14 people tweeting for its account, assisting customers, apologizing when they make mistakes, sharing specials and interacting with others on Twitter. With more than 1.6 million followers, this is no small task. But JetBlue still manages to showcase the humans and personalities behind their account using Twitter lists.
Lessons: Don’t be afraid to say “I’m sorry.” Showcase the people and personalities behind your brand.
These nine brands all demonstrate worthwhile lessons in Twitter marketing and engagement. What are your favorite brands doing on Twitter? And what other lessons have you learned? Let us know in the comments below.