Total de visualizações de página

sábado, 2 de julho de 2011

How to Add More Creativity to your PPC Text Ads - with Matt Van Wagner

In this video interview, paid search expert Matt Van Wagner offers tips on how to get out of a rut so you can write more creative -- and effective -- text ads that jump off the page.

It's easy to lose creativity in writing PPC text ads and get in a mental box, says Van Wagner. For that reason, he suggests not writing your ads within the confines of an Excel spreadsheet or a Google AdWords interface. Don't count characters as you write your ad; it inhibits the creative process.

Start by looking for ideas at the ads your competition is writing. But don't copy them. They may not have it right themselves.

When writing ads, stress the product's or service's benefit to the customer, rather than just listing its features.

One creative approach is to write an ad that puts the readers in the scene of the problem they're trying to solves.

Whatever you do, get of a data-driven mentality into a mode of creative thinking. Jot down ideas, then develop your silliest idea -- for that's often how people look at a problem.

Another approach is to ask other people to write the ad -- after a basic explanation from you. You may be surprised at what they come up with.

Finally, try to get your keyword into the ad somewhere, preferably into the headline.

Matt Van Wagner is the president of Find Me Faster, since everyone wants their business to be found faster than their competitors, using paid search to accomplish that goal. This interview was recorded in October 2010 at the Search Engine Strategies Conference in Chicago.

Nenhum comentário:

Postar um comentário