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sexta-feira, 7 de setembro de 2012

B2B gift card and voucher sales continue to dominate market, new research reveals

B2B gift card and voucher sales in the second quarter (Q2) of 2012 contributed to the steady 5% growth experienced in the industry in the same quarter, according to the latest statistics from The UK Gift Card & Voucher Association (UKGCVA), the trade body representing the key players in the £4 billion gift voucher, cards and stored value solutions market.
The report, compiled independently by consultants at Ernst & Young, shows just how significant the corporate sector continues to be to the gift card and voucher industry, with sales up by almost 9%.
Breakthrough Employee Engagement
Growth was witnessed across all types of B2B gift card sales – closed loop, restricted loop, and open loop. Restricted loop gift cards proved to be the most dynamic voucher type with B2B sales climbing 44% in Q2. Furthermore, all channels showed growth in the B2B field – with online sales increasing twofold compared to the same time in 2011.
Andrew Johnson, director-general of the UKGCVA, comments:
“Although growth has slowed ever so slightly compared to previous quarters, with all channels and all gift card types proving popular with corporates, we remain optimistic that this corporate growth can be sustained. With a more considered and value conscious consumer emerging from the recession, business investment in voucher schemes will remain crucial to growth in the market as we move into the second half of the year.
This trend shows that corporates are engaging with the industry and as a result, engaging with their employees in the use of gift cards and vouchers to ensure company motivation and satisfaction.”

Edenred launches employer Eye Health Week campaign toolkit

Edenred launches employer Eye Health Week campaign toolkit

Edenred is launching a new communications toolkit to support employers in driving awareness of eye health issues among their employees.
The toolkit is designed to help employers make the most of National Eye Health Week which runs from Sep 17 – 23 urge employees to get their eyes tested and promote the availability of eyecare vouchers.
Managing Dismissals
Mark Carman, Director of Communications Services at Edenred said:
“Promoting good eye health is an issue which often gets bumped to the bottom of to do lists in organisations. This is a mistake as statistics show that 1.8 million people in the UK live with sight loss and that for 53% of these, a simple sight test and new spectacles could really help. That’s why we are keen to support National Eye Health Week as an important event in the corporate calendar.
Our aim is to make it easy for employers to communicate the importance of eye health, encourage take up of eyecare vouchers and get employees to take eye tests which are as important for all round health as eye health.”
The Edenred toolkit consists of a range of communications materials including posters, wage slip inserts and emails that clients can use to promote eye health and eyecare vouchers. Edenred will also provide bespoke communications materials for organisations.

The difference between follow-up and follow-up | Bryony Thomas

The difference between follow-up and follow-up | Bryony Thomas