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sábado, 9 de fevereiro de 2013

Launch of Ticket Cultura in Brazil


A new employee benefit solution for the purchase of cultural goods and services
The leader in the Brazilian service voucher market, Edenred is launching Ticket Cultura, the first card that enables company employees to purchase cultural goods and services. Taking advantage of recent favorable legislative changes, Ticket Cultura creates new growth opportunities for Edenred.
A DEDICATED PRELOADED CARD FOR CULTURAL EXPENSES
Based on the Ticket Restaurant® and Ticket Alimentación model and developed in card format, Ticket Cultura broadens employees’ access to culture. The solution takes advantage of a favorable legislative development that exempts companies from payroll and other taxes. The Ticket Cultura face value will reach 50 Brazilian reals per employee per month.
The card provides beneficiaries with a convenient, innovative solution that can be used in a network of affiliates to purchase books, theater and concert tickets, movie tickets
and other cultural products and services.
A GROWTH OPPORTUNITY FOR EDENRED
Supported by a favorable economic environment and the new legislation, the Ticket Cultura card represents a unique solution for a potential market of 37 million employee beneficiaries. Sales will begin when the detailed regulations have been defined1.

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1 Under the Brazilian legislative system, this should be completed between March and June of this year.


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