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sexta-feira, 21 de junho de 2013

A New Framework for Customer Segmentation





Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: “You know, I don’t think I believe in segmentation anymore.



via Pocket http://blogs.hbr.org/cs/2013/06/a_new_framework_for_customer_s.html




via Tumblr http://marcomamari.tumblr.com/post/53526192473

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