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quarta-feira, 12 de junho de 2013

Marketing Metrics Overload: What Really Matters Michelle Urban,...






Marketing Metrics Overload: What Really Matters

Michelle Urban, gooddata.com


Data and metrics are everywhere these days, making it easy to compile numbers on nearly any topic, from email marketing and lead generation to social media and digital campaigns. But often these marketing metrics are not actionable and can lead to…





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