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sexta-feira, 12 de julho de 2013

Are You Data Driven? Take a Hard Look in the Mirror.

Are You Data Driven? Take a Hard Look in the Mirror.:

Thomas C. Redman, hbr.org


The term “data driven" is penetrating the lexicon ever more deeply these days. Data Driven was the title of my latest book, and recent academic work shows that companies that regard themselves as “data driven," are measurably more profitable than…





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