For social success, brands must ditch corporate jargon and be...

For social success, brands must ditch corporate jargon and be more human

Nicola Green, marketingmagazine.co.uk, 08 July 2013, 08:45AM, brandrepublic.com

Brands need to grasp the importance of having a human presence on social media, writes Nicola Green.

Imag­ine this: you’re stand­ing in a pub, or sit­ting in your front room, and some­one walks in. The …

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