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quarta-feira, 24 de julho de 2013

Good Companies Are Storytellers. Great Companies Are...






Good Companies Are Storytellers. Great Companies Are Storydoers

Ty Montague, hbr.org


Discussions about story and storytelling are pretty fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in business, I find this very encouraging. For all companie…





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