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quinta-feira, 1 de agosto de 2013

Are You Tangled In A Big Data Hairball? Lisa Arthur,...






Are You Tangled In A Big Data Hairball?

Lisa Arthur, forbes.com


I know, I know … Hair­balls are dis­gust­ing, and years ago, I never would have dreamed of asso­ci­at­ing some­thing so repul­sive with my cho­sen pro­fes­sion, mar­ket­ing. But that was before – before mar­keters had to man­age an…





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