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quinta-feira, 29 de agosto de 2013

CMO Optimism At Four-Year High, But Proving Marketing’s...






CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

Christine Moorman, forbes.com


New results from The CMO Sur­vey offer encour­ag­ing pre­dic­tions about the future of mar­kets and doc­u­ment ongo­ing chal­lenges to mar­ket­ing excel­lence and lead­er­ship. The 410 top mar­keters sur­veyed in August report their high­est lev­e…





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