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segunda-feira, 12 de agosto de 2013

Managing brand reputation in the age of Twitter Tim Anderson,...






Managing brand reputation in the age of Twitter

Tim Anderson, theguardian.com


"Over the last 18 months we’ve invested heavily in social media", says Nik Pearson, manager of media relations for Toyota and Lexus in the UK. "We see it as a strong, cost-effective method for conversing directly with the customer."


Toyota liste…





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