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quarta-feira, 11 de setembro de 2013

Apple's New iPhone 5C and 5S: the Results of Creativity or Innovation?

Apple's New iPhone 5C and 5S: the Results of Creativity or Innovation?:

Alan Iny and Luc de Brabandere, hbr.org


Every idea, no matter how ingenious or successful, will eventually need to be replaced with a new one. But business leaders, as human beings above all, tend to cling to their existing ideas, beliefs, and other mental models — or what we call…





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