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sábado, 21 de setembro de 2013

Beware the Cannibal In Your Product Line Steve Landis,...






Beware the Cannibal In Your Product Line

Steve Landis, hbr.org


Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development. And yet, more than half of senior executives declare themselves unsatisfied with the financial returns of…





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