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sexta-feira, 4 de outubro de 2013

Innovation Isn’t Just About New Products

Innovation Isn’t Just About New Products:

Vijay Govindarajan and Jatin Desai,

The innovation mindset isn’t just about product innovation.

Some organizations have focused on product innovation for so long they don’t know how to innovate in any other areas. For example, in 2010, Microsoft —one of the world’s best product…

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