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sexta-feira, 4 de outubro de 2013

You Can Win Without Differentiation

You Can Win Without Differentiation:

Freek Vermeulen, hbr.org


For decades, strategy gurus have been telling firms to differentiate. From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and…





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