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sábado, 16 de março de 2013

Learning from Japan’s early electric-vehicle buyers


Learning from Japan’s early electric-vehicle buyers

About one-third of early buyers in Japan say their next car may not be an electric vehicle. Companies should heed their complaints.

If electric vehicles (EVs) are to develop from a niche into a mass market, carmakers should learn from early adopters who say they may not buy one again. Our recent research on such consumers in Japan finds that about one-third of them fall into this category. These buyers said they were “seduced” by low energy costs, attractive subsidies, and a good test drive. But they were less well informed about EVs than were environmentally conscious “green enthusiasts” (who love EV technology for its low energy costs and comfortable driving experience) and became less enthusiastic about their purchase when they faced issues such as higher electric bills and locating places to charge their cars. To lock in the reluctant buyers, EV makers should adopt retention and education programs to avoid negative market feedback that could “poison the well” for new buyers. We also found that although early adopters weren’t concerned about price, nonbuyers were. Until prices drop to the point where the level of mass-market uptake stimulates infrastructure development, manufacturers must learn how to build customer loyalty to broaden the market for EVs.
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About the Authors
Axel Krieger is a principal in McKinsey’s Beijing office, Philipp Radtke is a director in the Munich office, and Yoshi Takanuki is a principal in the Tokyo office.

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FleetCor to Acquire Mobile Tracking Business

FleetCor to Acquire Mobile Tracking Business
By Business Wire
Posted 03/14/2013 08:30 AM ET
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ATLANTA--(BUSINESS WIRE)-- FleetCor Technologies, Inc. (NYSE: FLT), a leading global provider of fuel cards and workforce payment products to businesses, announced today that it has signed definitive documents to acquire a mobile business, that tracks the location of mobile workers in field based businesses.

The agreement includes the acquisition of Telenav’s (NASDAQ: TNAV) enterprise business. Telenav, a leader in personalized navigation, is based in Sunnyvale, Calif.

The enterprise division being acquired has approximately 8,000 business clients, and a marketing relationship with AT&T, Sprint and Verizon. The division’s flagship product line is a set of mobile handset applications (compatible with both Apple and Android) that provide mobile workforces with tracking and other productivity tools.

“This transaction will provide us with a set of mobile applications and capabilities designed specifically for a business workforce that is predominantly field based, exactly the same profile as our fuel card clients. We hope to tailor the Telenav application to become a valued add on to our fuel card programs the world over,” said Ron Clarke, Chairman and Chief Executive Officer of FleetCor.



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