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quinta-feira, 8 de agosto de 2013

What makes a good user experience for B2B websites?

What makes a good user experience for B2B websites?:

b2bmarketing.net


As the first port of call for cus­tomers, prospects and part­ners your web­site is an invalu­able tool. At the heart of every B2B web­site is the user and build­ing a great user expe­ri­ence is what d …





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SOCIAL NEWS: Marketers lack confidence in social media ROI...






SOCIAL NEWS: Marketers lack confidence in social media ROI [INFOGRAPHIC]

b2bmarketing.net


Some 43 per cent of mar­keters say they are not con­fi­dent that their social media invest­ments are dri­ving ROI, with a fur­ther 32 per cent unsure of the value of social media, accord­ing to new re …





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ROI is essential to justify future marketing...






ROI is essential to justify future marketing investments

b2bmarketing.net


B2B Mar­ket­ing have given me a sneak pre­view of their upcom­ing ‘2013 B2B Lead­ers Report’ which will be fully revealed at their B2B Lead­ers Forum in Lon­don on 19th Sep­tem­ber 2013. You can also he





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Why does LinkedIn want to be a media company? It’s all about the...






Why does LinkedIn want to be a media company? It’s all about the data

By Eliza Kern, paidcontent.org


Why does LinkedIn care if you get your news there or anywhere else? The company knows the more news there is on LinkedIn, the more likely you are to visit, and you’ll keep the business cycle going.


In the past few weeks, I’ve found myself click­…





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Website Design Wars: SEO Agencies vs. Web Design Agencies -...






Website Design Wars: SEO Agencies vs. Web Design Agencies - Worldwide Trends

moz.com


Web Design Agen­cies are great at mak­ing beau­ti­ful web­sites, but can they do SEO too? We ana­lyzed award-winning web­site designs through­out the world to see how SEO friend­ly they were. We also …





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American Express Serve, Isis Announce Plan to Link Mobile Wallet Platforms

American Express Serve, Isis Announce Plan to Link Mobile Wallet Platforms:

Payments News Editor, paymentsnews.com


American Express and Isis have announced that they will introduce American Express Serve to the Isis Mobile Wallet in a new co-branded account that will be offered in every Isis Mobile Wallet as a part of a nationwide launch later this year. By…





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Need Radical Ideas? Don’t trust the experts! Jan Martijn Everts,...






Need Radical Ideas? Don’t trust the experts!

Jan Martijn Everts, innovationexcellence.com


Don’t blame it on your crowd for not being able to generate radical ideas. Who makes the final call when it comes to picking the ‘best’ ideas? Have a good look at the jury and see if its composition has any influence on the outcome. Continue readi…





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CMO Vs CIO?

CMO Vs CIO?:

b2bmarketing.net


The CMO’s role is to drive demand and brand. In order to man­age this demand, we now have a wealth of tech­nol­o­gy at our fin­ger­tips. Unlike our 20th cen­tu­ry coun­ter­parts, it’s now up to us to …





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Learning To Learn Faster (Part III): The Amazing Sekou...






Learning To Learn Faster (Part III): The Amazing Sekou Andrews

Steven Kotler, forbes.com


For the past few blogs, we’ve been cov­er­ing lessons learned at Jim Kwik and Tony Hsieh’s most recent Super­heroY­ou/Down­town Vegas event


The cen­tral idea behind this event and Super­heroY­ou is straight­for­ward: If knowl­edge is power, then…





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Infographic: The Greatest Security Breaches In Internet...






Infographic: The Greatest Security Breaches In Internet History

By Mark Wilson, fastcodesign.com


Hundreds of millions of people have lost their data to hackers, and it’s all big business’s fault.


Liv­ing Social gets hacked, and 50 mil­lion peo­ple have their name, address, and date of birth stolen. Credit-card infor­ma­tion is safe, we’re…





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Want to start a big data company? Here are 5 things you need to...






Want to start a big data company? Here are 5 things you need to know

Derrick Harris, gigaom.com


Big data is hot as hell, but it’s also dif­fi­cult as hell. The acqui­si­tion of Infochimps by CSC got me think­ing about some other big data com­pa­nies that have already either closed up shop or sol …





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Olhar Digital: Google passa a destacar textos longos nas...






Olhar Digital: Google passa a destacar textos longos nas buscas

uol.com.br


O Goo­gle anun­ciou nesta quarta-feira, 7, que irá des­ta­car “ar­ti­gos apro­fun­da­dos” nos re­sul­ta­dos das bus­cas. Se­gun­do a com­pan­hia, ape­sar de a maio­ria bus­car con­teú­dos su­per­fi­ci …





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