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segunda-feira, 12 de agosto de 2013

Seven Tips for Shifting a Mindset in Your Organization

Seven Tips for Shifting a Mindset in Your Organization:

John Butman, hbr.org


We’re all fascinated by new ideas and how they can grab hold of us, influencing how we think and affecting how we take action. How does Atul Gawande (the checklist doctor) get inside my head, when others don’t? Why does Gwyneth Paltrow make me adj…





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Korea Constructs Road That Wirelessly Charges Moving Electric...






Korea Constructs Road That Wirelessly Charges Moving Electric Buses

William Pentland, forbes.com


An elec­tric bus that charges its bat­ter­ies while dri­ving (rather than while sit­ting idle in a charg­ing sta­tion) is no longer sci­ence fic­tion.


Researchers at Korea’s Advanced Insti­tute of Sci­ence and Tech­nol­o­gy (KAIST) recent­ly…





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Managing brand reputation in the age of Twitter Tim Anderson,...






Managing brand reputation in the age of Twitter

Tim Anderson, theguardian.com


"Over the last 18 months we’ve invested heavily in social media", says Nik Pearson, manager of media relations for Toyota and Lexus in the UK. "We see it as a strong, cost-effective method for conversing directly with the customer."


Toyota liste…





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Mobile POS Will Surpass $2 Billion in 2013, iPad As Cash...






Mobile POS Will Surpass $2 Billion in 2013, iPad As Cash Register

TJ McCue, forbes.com


When Apple began using mobile devices in their stores, peo­ple in retail start­ed pay­ing atten­tion. Accord­ing to a recent study from research firm IHL Group, 28 per­cent of North Amer­i­can retail­ers plan to adopt Mobile POS in some form by th…





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Segmentação de Colaboradoresblogspot.com Segmentação de...






Segmentação de Colaboradores

blogspot.com


Segmentação de Mer­ca­dos e Con­su­mi­do­res, Ok, todo mundo con­he­ce ou já ouviu falar. É fe­rra­men­ta bá­si­ca de qual­quer Es­tra­té­gia de Pro­du­to ou Comunicação e Mar­ke­ting.


Agora Segmentaçã …





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Faça o download da melhor e mais completa segmentação de consumidores do mercado brasileiro

What Your Company Logo Says About Your Brand (Infographic) Kevin...






What Your Company Logo Says About Your Brand (Infographic)

Kevin Allen, entrepreneur.com


A truly great company logo becomes synonymous with its identity. Think about the McDonald’s golden arches, Apple’s apple, Coca-Cola’s cursive typeface, Nike’s swoosh and all the other iconic brand images that you remember. But what does a logo say…





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How To Hire The Best Staff Siimon Reynolds, forbes.com One of...






How To Hire The Best Staff

Siimon Reynolds, forbes.com


One of the tough­est parts of busi­ness is find­ing great staff.


This is made dou­bly hard by the fact that most CEOs start look­ing for new staff only when they real­ly need them.


This usu­al­ly results in a mad rush to hire, which often mean…





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