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segunda-feira, 19 de agosto de 2013

The Dell Deal Explained: What a Successful Turnaround Looks Like

The Dell Deal Explained: What a Successful Turnaround Looks Like:

Walter Frick, hbr.org


You’re CEO of a once great company, now beleaguered on all sides by competitors and a rapidly changing industry. How do you get back on top?


That’s the question Michael Dell has been asking himself since 2007, when he retook the top job at the…





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Customer Service in the Age of the Internet of Things

Customer Service in the Age of the Internet of Things:

Duke Chung, hbr.org


Today, innovative customer service means being able to contact a company on multiple platforms — not just by phone, but via email, web, Twitter, Facebook, and mobile devices. However according to ABI Research, by 2020 more than 20 billion addition…





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Facebook Mobile Payments Test Moves Towards Portable Digital Identity

Facebook Mobile Payments Test Moves Towards Portable Digital Identity:

Tomio Geron, forbes.com


Face­book is test­ing a new online pay­ments fea­ture for third-party mobile apps.


Face­book, which con­firmed a report by AllTh­ingsD, said it is doing very early test­ing of a sys­tem that stores cred­it card data and then charges trans­ac­tio…





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Coca-Cola Debuts “Life” Brand, Highlights Deadliness Of Regular...






Coca-Cola Debuts “Life” Brand, Highlights Deadliness Of Regular Coke

BY MARK WILSON, fastcodesign.com


Coca-Cola Life is marketed as a new, healthier alternative to regular Coke. But sometimes a green label implies the exact opposite of what it should.


The red splash of Coca Cola is one of the most rec­og­niz­able pieces of brand­ing across the…





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10 Things You Need To Know This Morning In Tech Nicholas...






10 Things You Need To Know This Morning In Tech

Nicholas Carlson, businessinsider.com


Good morn­ing. Here’s the overnight and week­end news.


Thanks to a pop­u­lar Japan­ese TV show, Twit­ter hit a new record of 143,199 tweets per sec­ond.


Google was grant­ed a patent that allows it to charge adver­tis­ers every time a per­son…





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