sexta-feira, 4 de outubro de 2013
BY Christina DesMarais, inc.com
You might think of creativity as something clever marketers or copywriters whip out when they need to come up with a compelling ad, or a personal trait only certain people, such as successful serial entrepreneurs or brilliant…
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Kantar Worldpanel predicts that 75% of growth for consumer products companies in the next decade will come through new product development. And yet, more than half of senior executives declare themselves unsatisfied with the financial returns of…
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Vijay Govindarajan and Jatin Desai, hbr.org
The innovation mindset isn’t just about product innovation.
Some organizations have focused on product innovation for so long they don’t know how to innovate in any other areas. For example, in 2010, Microsoft —one of the world’s best product…
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Freek Vermeulen, hbr.org
For decades, strategy gurus have been telling firms to differentiate. From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and…
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It’s a year and a half now since I offered the view that RIM, the name we used to give to BlackBerry, was a busted flush in part because its new strategy was too narrow. Over the months that followed, the new CEO Thorsten Heins, made a real…
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Fred Vogelstein has a must read story on the creation of the iPhone in the New York Times Magazine.
It’s chock full of great little details, and you absolutely should read it. Here’s one of many little nuggets from the story.
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A Breakdown of Twitter’s 200+ Million Users (Comic)
Nitrozac and Snaggy, allthingsd.com
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