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segunda-feira, 14 de outubro de 2013

How Starbucks Went Digital— And Why You Should, Too...






How Starbucks Went Digital— And Why You Should, Too (Infographic)

Kate Taylor, entrepreneur.com


As other companies struggle to adjust to an increasingly digital world, Starbucks stands out as a success story. A stunning 94 percent of all Facebook users are either a Starbucks fan or friends with one, according to digital-technology firm…





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Marketing Influence Versus Marketing Strategy Vala Afshar,...






Marketing Influence Versus Marketing Strategy

Vala Afshar, huffingtonpost.com


I recent­ly had the great plea­sure of speak­ing with two of the best and bright­est enter­prise thought lead­ers, and mem­bers of the Gill­mor Gang, about mar­ket­ing influ­ence. Salesforce.com’s exec­u­tives Steve Gill­mor, Head of Tech­ni­cal…





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PayPal Expands “Real World” Presence Via Integration With iPad...






PayPal Expands “Real World” Presence Via Integration With iPad Point-of-Sale Maker Revel Systems

Sarah Perez, techcrunch.com


Pay­Pal has today scored anoth­er deal to bring its tech­nol­o­gy to more point-of-sale plat­forms via an inte­gra­tion with iPad POS solu­tion provider, Revel Sys­tems, a com­pa­ny whose busi­ness has grown by 400% year-over year and now includes…





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Google pode oferecer recompensa para saber o que você faz no celular

Google pode oferecer recompensa para saber o que você faz no celular:

uol.com.br


O Google quer começar a entender melhor o que seus usuários fazem com seus smartphones e, principalmente, como utilizam os apps. Para isso, está desenvolvendo um recurso chamado internamente de “Mobile Meter”, que monitora a atividade das pessoas …





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StartUp Health’s newest class of digital health companies:...






StartUp Health’s newest class of digital health companies: genomics, mobile health, sensors

Ki Mae Heussner, gigaom.com


Start­Up Health, a New York-based entre­pre­neur­ship pro­gram for dig­i­tal health star­tups, is debut­ing its newest class. On Mon­day, the pro­gram announced that it had accept­ed 14 com­pa­nies to its three-year acad­e­my, bring­ing the total…





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Foursquare Opens Up Its Self-Serve Ad Platform Peter Kafka,...






Foursquare Opens Up Its Self-Serve Ad Platform

Peter Kafka, allthingsd.com


If you want to be a big Web/mobile com­pa­ny that makes money sell­ing adver­tis­ing, then even­tu­al­ly you need to give small adver­tis­ers the abil­i­ty to buy ads from you with­out talk­ing to anoth­er human.


Face­book built this kind of…





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