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domingo, 9 de fevereiro de 2014

The First Strategic Question Every Business Must Ask

The First Strategic Question Every Business Must Ask:

Anthony K. Tjan, hbr.org


What business are you in? It seems like a straightforward question, and one that should take no time to answer. But the truth is that most company leaders are too narrow in defining their competitive landscape or market space. They fail to see the…





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