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quarta-feira, 25 de junho de 2014

Is time spent a better metric than pageviews? Upworthy says it...






Is time spent a better metric than pageviews? Upworthy says it is, and open-sources its code for attention minutes

Mathew Ingram, gigaom.com


At this point, almost every­one — online pub­lish­ers and adver­tis­ers alike — agrees that raw pageviews are a poor mea­sure of the value that a media out­let pro­vides, but no one can fig­ure out exact­ly what to replace them with. Some sites ha…



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