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segunda-feira, 4 de agosto de 2014

Advertisers Are Struggling to Keep Up as Spending Shifts to...






Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile

Melissa Hoffmann, adweek.com


While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology and the need for better insights as they attempt to naviga…



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